01 · ON THE CONCOURSE
Heads for the bar, sees the line, keeps walking.
Twelve minutes in line for a beer means missing the second-half kickoff. Not worth it.
Your register records nothing. You never see this sale, and you never count it.
For sports stadiums
Your fan came to buy. Now nothing stops them.
In 90 seconds
WhyWait®
Fans don't mind waiting. They mind waiting blind, while the game goes on without them. WhyWait® uses AI to read how busy every kitchen, bar and stand is right now, and shows the wait before the order goes in. So nobody gives up halfway and walks out.
The halftime problem
Your fan isn't difficult. They just have fifteen minutes, and the line doesn't fit.
Twelve minutes in line for a beer means missing the second-half kickoff. Not worth it.
Your register records nothing. You never see this sale, and you never count it.
Fifteen minutes. Five for the restroom, two to get back to the seat. That leaves eight, and the line takes twelve. It doesn't fit.
The beer never happens. You lose the sale.
Four ways to order
Premium boxes and general seating don't run the same way. OnFire runs both at once.
General seating · bleachers · corner sections
The fan who'd rather keep their phone in their pocket walks up on the concourse, sees big photos, reads the combos, pays and gets a pickup alert. No cashier to rush your fan, and no line pushing from behind. Instead of a line, you see people walking to pickup.
Premium boxes · suites · VIP · reserved seats
Your fan in a box orders from their seat and a runner brings it over. They never get up. The premium bar becomes a concierge.
General seating · corner sections · field · bleachers
Your fan orders from wherever they are in the stands and WhyWait® tells them exactly when to pick up. They walk to the concourse, grab it and head back to their seat. No line, no standing around.
Stands · upper deck · bleachers
Your hawker works the stands with a tray and a card reader that takes payment and deducts stock with every sale. Every beer sold is tracked, every hawker closes out separately, and every fan who won't leave their seat is one more sale.
Live operation
Your concessions run tighter. Your hawkers reach more seats. And your food trucks stop selling blind: they see their sales live, adjust prices and switch or add products on the fly. You see the whole operation and open new stands the moment you need them. Live, while the match is still on.
Load the match menu, assign bars, set up your hawkers, open a new kiosk in the north corner. No support ticket, no waiting on anyone. When the gates open, everything is ready.
Launch the halftime combo when the whistle blows. Open a new stand where a line is forming. Close the one that's gone quiet. All while the match goes on.
Stock that adds up
Every beer that leaves without a sale is a gap in your stock. OnFire puts a number on it.
Every sale comes off your stock automatically.
1,000 beers came in and OnFire recorded 920 sales, so 80 should be left. Only 30 are. That's 50 beers missing, and you know it at close, not at the end of the month.
Closing stops being an argument. The numbers are already there.
Our clients
Pollstar #3 worldwide, 2025. Bar sales up 19.4% in the 2025 season.
Chile's largest convention center.
Chile's largest amusement park.
Chile's largest cultural festival.
International music festival, every year in Santiago.
Santiago's multi-day food festival.
Chile's main sports venue.
The team behind Piknic Electronik.
What OnFire is, in one sentence
When the line disappears, your fan relaxes. No more choosing between the restroom and a beer. No more eyeing the line from across the concourse. The fan who would have missed out now buys. The one already buying treats themselves to one more.
The price
How many sales will the line cost you at your next match? We'll do the math with you, on your own numbers.
We'll call you within one business day.